Privacy policy

 

Updated 14/09/2021

 

Welcome, and thank you for your interest in Fyous. (“Itch Innovation UK Limited”, “we,” or “us”) and our web site located at http://fyous.com (the “Site”), as well as all related web sites, mobile applications (each an “App”) and other services provided by us and on which a link to this Privacy Policy (this “Policy”) is displayed (collectively, together with the Site and the Apps, our “Service”).

 

This Policy describes the information that we gather from you on the Service, how we use and disclose such information, and the steps we take to protect such information. By using the Service, you consent to the privacy practices described in this Policy.

 

  1. The information we collect on the Service:

User-provided Information. When you use the Service, you may provide and we may collect what is generally called “personally identifiable” information, or “personal information,” which is information that specifically identifies an individual. Examples of personal information include name, email address, mailing address, mobile phone number, and credit card or other billing information. Personal information also includes other information, such as date of birth, geographic area, or preferences, when any such information is linked to information that identifies a specific individual. You may provide us with personal information in various ways on the Service. For example, you provide us with personal information when you register for an account, use the Service, post User Content, make a purchase on the Service, interact with other users of the Service through communication or messaging features, or send us customer service-related requests.

 

“Cookies” Information. When you use the Site, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.

 

“Automatically Collected” Information. When you use the Service, we may automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This “automatically collected” information may include your IP address or other device address or ID, web browser and/or device type, the web pages, or sites that you visit just before or just after you use the Service, the pages or other content you view or otherwise interact with on the Service, and the dates and times that you visit, access, or use the Service. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message. This information is gathered from all users.

 

Third Party Web Beacons. We may also implement third-party content or advertising on the Site that may use clear gifs or other forms of web beacons, which allow the third-party content provider to read and write cookies to your browser in connection with your viewing of the third-party content on the Site. Information collected through web beacons is collected directly by these third parties, and Itch Innovation UK Limited does not participate in that data transmission. Information collected by a third party in this manner is subject to that third party’s own data collection, use, and disclosure policies.

 

Integrated Services. You may be given the option to access or register for the Service using your username and passwords for certain services provided by third parties (each, an “Integrated Service”), such as using your online banking credentials, or otherwise have the option to authorize an Integrated Service to provide personal information or other information to us. By authorizing us to connect with an Integrated Service, you authorize us to access and store your name, email address(es), date of birth, gender, current city, account numbers and any other information that the Integrated Service makes available to us, and to use and disclose it in accordance with this Policy. You should check your privacy settings on each Integrated Service to understand and change the information sent to us through each Integrated Service. Please review each Integrated Service’s terms of use and privacy policies carefully before using their services and connecting to our Service.

 

Location Information. Itch Innovation UK Limited may offer certain features as part of the Service in whole or in part based on your location, such as to locate the mobile device on which you have installed or downloaded an App. You will be given the opportunity to opt-in to location-based services, normally through an opt-in screen on the App. If you choose to enable location-based services, we may collect your location based on information provided by you or the mobile device, including, if available, GPS, IP address or cell tower information. If you do not opt-in to or choose to disable location-based services, you may not be able to utilize certain features of the Service.

 

Information from Other Sources. We may obtain information, including personal information, from third parties and sources other than the Service, such as our partners, advertisers, and Integrated Services. If we combine or associate information from other sources with personal information that we collect through the Service, we will treat the combined information as personal information in accordance with this Policy.

 

3D information - Camera API and TrueDepth Camera. For the Itch Innovation UK Limited Capture App: We use the Camera API and the TrueDepth camera to collect depth and colour data and generate 3D scans (“Scan Data”). The Capture App does not use any Face Data, as that term is defined in Apple Developer Program License (“Face Data” means information related to human faces (e.g., face mesh data, facial map data, face modelling data, facial coordinates, or facial landmark data, including data from an uploaded photo). Scan Data is not shared with third parties. Scan Data is stored locally on the device within the app’s container. Additionally, if you create an account and sign in, Scan Data is synced using encryption to Itch Innovation UK Limited’s secure cloud platform, where you can log in and download scans. Subsequent dissemination or sharing of those 3D scans or Scan Data from the app or our cloud platform is exclusively in your control Face Data For the Itch Innovation UK Limited 3D Face Demo App: You may choose to use the 3D Face Demo App to record scans or images of your face (“Face Data”), but note that you are not required to do so in order to use the 3D Face Demo App (or any other part of the Services).

 

  1. How we use the information we collect.

We use information we collect on the Service in a variety of ways in providing the Service and operating our business, including the following:

 

We use the information that we collect on the Service to operate, maintain, enhance, and provide all features of the Service, to provide services and information that you request, to respond to comments and questions and otherwise to provide support to users, and to process and deliver entries and rewards in connection with promotions that may be offered from time to time on the Service.

 

We use the information that we collect on the Service to understand and analyse the usage trends and preferences of our users, to improve the Service, and to develop new products, services, feature, and functionality.

 

We may use your email address or other information we collect on the Service (i) to contact you for administrative purposes such as customer service, to address intellectual property infringement, right of privacy violations or defamation issues related to your User Content posted on the Service or (ii) to send communications, including updates on promotions and events, relating to products and services offered by us and by third parties we work with. Generally, you can opt-out of receiving any promotional communications as described below under “Your Choices.”

 

We may use “cookies” information and “automatically collected” information we collect on the Service to: (i) personalize our services, such as remembering your information so that you will not have to re-enter it during your visit or the next time you visit the Service; (ii) provide customized advertisements, content, and information; (iii) monitor and analyse the effectiveness of Service and third-party marketing activities; (iv) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (v) track your entries, submissions, and status in any promotions or other activities on the Service.

 

  1. When we disclose information.

Except as described in this Policy, we will not disclose your information that we collect on the Service to third parties without your consent. We may disclose information to third parties if you consent to us doing so, as well as in the following circumstances:

 

We work with third party service providers to provide website, application development, hosting, maintenance, and other services for us. These third parties may have access to or process your information as part of providing those services for us. Generally, we limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions, and we require them to agree to maintain the confidentiality of such information.

 

We may make certain automatically collected, aggregated, or otherwise non-personally identifiable information available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Service.

 

We may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. copyright law), in response to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.

 

We also reserve the right to disclose your information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the Service and any facilities or equipment used to make the Service available, or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.

 

Information about our users, including personal information, may be disclosed, and otherwise transferred to an acquirer, or successor or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.

 

  1. Your Choices

You may, of course, decline to share certain personal information with us, in which case we may not be able to provide to you some of the features and functionality of the Service. You may update, correct, or delete your profile information and preferences at any time by accessing your account preferences page on the Service. If you wish to access or amend any other personal information we hold about you, or to request that we delete any information about you that we have obtained from an Integrated Service, you may contact us at help@fyous.com. Please note that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.

 

If you receive commercial email from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt-out from receiving commercial email from us, and any other promotional communications that we may send to you from time to time, by sending your request to us by email at help@fyous.com or by writing to us at the address given at the end of this policy. We may allow you to view and modify settings relating to the nature and frequency of promotional communications that you receive from us in user account functionality on the Service.

 

Please be aware that if you opt-out of receiving commercial email from us or otherwise modify the nature or frequency of promotional communications you receive from us, it may take up to ten business days for us to process your request, and you may receive promotional communications from us that you have opted-out from during that period. Additionally, even after you opt-out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding the Service.

 

  1. Scan Data and Face Data

Scan Data and Face Data are not shared with third parties except as described in this section. Scan Data and Face Data are stored locally on your device within the App’s container. Additionally, if you create an account and sign in, Scan Data and Face Data will be synced using encryption to a third-party cloud platform, where you are able to log in and download scans. Subsequent dissemination or sharing of Scan Data or Face Data from the App or the cloud platform is exclusively in your control. We will not use Face Data for any reason other than providing the Service to you, improving our products and services, and for any other reason you provide clear and conspicuous consent for (such as providing Face Data to a medical professional or other service provider at your request). We will not use Face Data for authentication or for advertising, marketing, or similar targeting purposes, or to build a user profile about you. Further, we will not transfer, share, sell, or otherwise provide Face Data to advertising platforms, analytics providers, data brokers, or information resellers. As with other personal information, we may share Scan Data and Face Data with third-party service providers to provide the Service; however, we will require our third-party service providers to use Face Data only to the limited extent consented to by you and only in accordance with this Privacy Policy.

 

  1. Third-Party Services

The Service may contain features or links to Web sites and services provided by third parties. Any information you provide on third-party sites or services is provided directly to the operators of such services and is subject to those operators’ policies, if any, governing privacy, and security, even if accessed through the Service. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through the Service. We encourage you to learn about third parties’ privacy and security policies before providing them with information.

 

  1. Children’s Privacy

Protecting the privacy of young children is especially important. Our Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under the age of 13 without obtaining parental consent. If you are under 13 years of age, then please do not use or access the Service at any time or in any manner. If we learn that personally identifiable information has been collected on the Service from persons under 13 years of age and without verifiable parental consent, then we will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your child under 13 years of age has obtained an account on the Service, then you may alert us at help@fyous.com and request that we delete that child’s personally identifiable information from our systems.

 

  1. Data Security

We use certain physical, managerial, and technical safeguards that are designed to improve the integrity and security of your personally identifiable information. We cannot, however, ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

 

If we learn of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. We may post a notice through the Service if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach you should notify us at help@fyous.com

 

  1. Privacy Settings

Although we may allow you to adjust your privacy settings to limit access to certain personal information, please be aware that no security measures are perfect or impenetrable. We are not responsible for circumvention of any privacy settings or security measures on the Service. Additionally, we cannot control the actions of other users with whom you may choose to share your information. Further, even after information posted on the Service is removed, caching and archiving services may have saved that information, and other users or third parties may have copied or stored the information available on the Service. We cannot and do not guarantee that information you post on or transmit to the Service will not be viewed by unauthorized persons.

 

  1. International Visitors

The Service is hosted in the U.K and is intended for visitors located within the U.K. If you choose to use the Service from the European Union or other regions of the world with laws governing data collection and use that may differ from U.K. law, then please note that you are transferring your personal information outside of those regions to the U.K. for storage and processing. Also, we may transfer your data from the U.K. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Service. By providing any information, including personal information, on or to the Service, you consent to such transfer, storage, and processing.

 

  1. Changes and Updates to this Policy

Please revisit this page periodically to stay aware of any changes to this Policy, which we may update from time to time. If we modify the Policy, we will make it available through the Service, and indicate the date of the latest revision. If the modifications materially alter your rights or obligations hereunder, we will make reasonable efforts to notify you of the change. For example, we may send a message to your email address, if we have one on file, or generate a pop-up or similar notification when you access the Service for the first time after such material changes are made. Your continued use of the Service after the revised Policy has become effective indicates that you have read, understood, and agreed to the current version of the Policy.

 

  1. Our Contact Information

Please contact us with any questions or comments about this Policy, your personal information, our use and disclosure practices, or your consent choices by email at support@fyous.com.

 

Request contact info: support@fyous.com

Our Mission

In times gone by shoes were a utility.

An essential tool you could not be without. And they were made, for you, and only you. They carried your identity in every step. Today, we have an industry concerned only with volume - a fast fashion model unconcerned with fit and scaled for the masses.

As a result waste piles high and our planet is suffering. What we choose to protect our feet with should be a choice integral to our identity and to our comfort. A decision made with careful consideration for enhancing form, support, and endurance.

Step into a revolutionary footwear concept – one which dismantles a wasteful and constricting fashion approaches and puts you firmly back at the centre. We have developed a product and manufacturing process that represents a new chapter in footwear.

Using just the phone in your pocket you can produce a scan of your foot which we will then use to produce a bespoke piece of footwear that fits you and you alone. Not in weeks or months, but in days. You are unique, so why settle for being one of many? Our products are designed with lean manufacturing, with made-on-demand in mind.

We don’t make thousands of the same product, we produce when your order comes in. This means we do not have wasted inventory, overstock, scrap material, or masses of cheap labour. Our products are designed with efficiency in mind and waste is at a minimum to reduce the burden on an environment under enough pressure already.

This is a shoe that works with your body, not against it. A shoe as individual as you are. Your feet are like your fingerprints. They identify you. It is time you set them free and reclaimed your identity.

Thomas & Josh

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